Numbers wecan defend.

DTC Supplements

From single-channel to scaled ChatGPT acquisition

Challenge

An 8-figure supplements brand was reliant on Meta for 92% of new-customer spend. CAC had risen 38% year over year. They wanted a second compounding channel.

Approach

We launched ChatGPT Ads as a parallel channel within 11 days. Built a creative system mapped to high-intent buyer questions, instrumented server-side tracking, and migrated 18% of Meta budget into the new channel as performance proved out.

−31%

Blended CAC, 90 days

3.4x

ROAS on ChatGPT Ads

+22%

New customer growth MoM

“We treated ChatGPT as an experiment for six months and learned nothing. Pixaventures ran it as a P&L channel from day one.”

B2B SaaS

Pipeline from buyers researching inside ChatGPT

Challenge

A vertical SaaS company selling to operations leaders saw demo requests drop as buyers stopped clicking search ads. Their target persona was researching solutions inside ChatGPT.

Approach

Built a campaign structure targeting buying-stage prompts in the operations and supply-chain category. Paired ChatGPT placements with a tightened landing page and an updated MQL definition.

2.7x

Demo requests vs. paid search baseline

−19%

Cost per qualified lead

11 days

From kickoff to first booked demo

“Our buyers stopped Googling. The team helped us show up where they were actually doing the research.”

Professional Services

Replacing a tired LinkedIn program with AI-led intake

Challenge

A high-ticket consulting firm was burning $40k/mo on LinkedIn Ads with declining response rates. They wanted higher-intent leads and a shorter sales cycle.

Approach

Cut LinkedIn spend by 60%, shifted budget to ChatGPT and Google branded search, and rewrote the intake form to filter for fit. Built a weekly creative pipeline anchored on founder thought leadership.

+58%

Qualified consult bookings

−44%

Cost per booked call

23 days

Avg sales cycle, down from 41

“We finally have a paid program our partners trust to feed the pipeline.”