Export Seller Playbook: Positioning for Amazon and Shopify

Overseas marketplaces reward clarity and trust. Sellers from China can win by positioning products for the buyer mindset in each region, not just by price.

Start with a single buyer persona

Choose a focused segment and build listings around their use case. This improves conversion and reviews.

Localize your listing stack

Titles, bullets, and images must match local language patterns and compliance rules. We rewrite copy and redesign graphics to meet platform standards.

Build a brand layer outside the marketplace

Landing pages, email flows, and social proof protect you from algorithm changes and create repeat customers.

Prove delivery and support

Clear shipping times, returns, and warranty information reduce negative reviews and increase conversions.

Final thought

Positioning is the difference between a product that competes on price and a brand that earns margin.